The 22-year-old TikTok founder Tia Zakher has gained a lot of attention for her unusual skincare regimen, which consists of doing nothing at all to her face.
Not even cleaning it. Although her explanation seems bizarre, it captures the peculiar dynamics of online life.
After she started posting videos of herself using a simple skincare regimen, rumors started to circulate. While some were concerned about her health,
Others accused her of fabricating her travels. The case is just another illustration of the public scrutiny—and skepticism—that often follows when private health decisions are made.
After years of attempting to control her acne with everything from topical treatments and chemical peels to microneedling and exfoliation,
Zakher’s adventure started on March 14. She finally made the drastic decision to stop washing her face, touching it, or plucking at her skin.
At first, she kept her choice a secret from her fans, who now number over 125,000.
However, by April, viewers began to wonder about changes in her complexion, including discolouration, flakiness, and a scaly texture.
@tiazakher
She responded by sharing a video that has now received over 10 million views, in which she explains her decision.
Zakher referred to her method as the “caveman” regimen and explained the change as a natural aspect of her skin’s healing process.
During the call, she said that she didn’t come up with the name on her own but instead found it online when looking up similar exercises.
